Stuff I've Done.
Digital Marketing Manager
I managed the firm wide transition from traditional marketing to a digital marketing focus that increased awareness, engagement, and B2B leads. I provided strategic initiatives and tactical guidance, both through sales process management and digital marketing, to firm partners and industry niche teams. I collaborated with the firm President to align marketing strategies with firm objectives.
Skills & Software
Things I've Picked Up Over The Years
Google Docs, Lucidchart, draw.io
Analytics (Websites & Mobile Apps)
Google Analytics, Google Search Console, Kochava, Hotjar
Facebook & Instagram Ad Manager, Google Ads
GetResponse, Autopilot, Funnelytics
Microsoft Projects, Agantty, Trello
Customer Journey Optimization (CJO)
Segmentation & Targeting Planning
Statista, Google Docs
Growth & Monetization Planning
Facebook, Instagram, Snapchat, Twitter, LinkedIn
Affinity Designer, Canva
HitFilm, Adobe Rush
Hubspot CRM, Salesforce
My Marketing Mind
What Guides Me.
Digital marketing changes daily.
The innovative software updates, new strategies, and revised acronyms that emerge in the industry can surprise even the most veteran marketer.
The only way to keep abreast of these updates is to constantly be learning, expanding my breadth of knowledge about the cutting edge aspects of marketing that help myself and my clients succeed.
The affiliation between marketing and psychology is both powerful and useful if it’s part of the devised strategies.
As the marketer, envisioning outcomes based on your understanding of the customer’s wants and needs, and testing those theories, are a fundamental part of noteworthy marketing.
In this day and age, the digital tools available to a marketer provide an unprecedented level of data and information.
Data that can unearth everything you want to know, and answer all those burning questions about marketing each product, service, and the business as a whole.
But most importantly, it provides the guidance behind connecting the marketing message with what each prospective customer desires.
What I affectionately term the “HLO”, or the “High Level Overview” is what I feel most marketers miss when working with companies.
Superb strategies and tactics are essential to business growth, but how do they all connect to reach KPIs and goals?
Taking a step back to see the big picture is a necessary but oft missed aspect of marketing.
Plan & Process
I admit, I bucked it in my early career. Why spend so much time on planning and creating processes when you can just get started?
But as I found out through trials and failures, having an airtight plan and process to implement that plan, creates the right environment for fruitful marketing.
Let's Get Personal
Stuff I Like.